Be The Cure Website Screenshot

Be The Cure

Be the Cure is a provincial awareness campaign designed to educate Albertans about the importance of participating in clinical trials. Running for over five years, the campaign has reached across the province to create an engaged and informed population that understands the importance of clinical research. In addition, the associated health research database easily connects patients with research opportunities. As a result, Alberta has higher rates of participant uptake and faster trial recruitment timelines when compared to other provinces.